In recent years, through the joint efforts and continuous progress of all employees of the company, the brand "Donggao Electric" has established a good reputation in the dual industries of drop out fuses and isolation switches. The company not only took the lead in transforming and upgrading these two industries among peers, but also aimed to catch up with and surpass international giants, winning unanimous recognition and praise from customers. However, we must not be complacent with the status quo. We must make further efforts, innovate, and constantly strive to stand at the forefront of the dual industry of drop out fuses and isolation switches.

Over the past seven years, we have taken domestic giants such as ABB and Schneider Electric as benchmarks for improvement, optimized and surpassed Donggao's product and service system, and obtained patent certificates for a full range of products. ”Recently, Chen Yi, the general manager of Zhejiang Donggao Electric Co., Ltd., pointed out in an interview with Caihua Net that solid infrastructure construction is the core work of enterprise development, and having reliable products and service levels has become a necessary condition for enterprise marketing. Donggao Electric continues to deepen its learning and innovation, aiming to establish a high-end position for Donggao Electric's products in the dual industries of drop out fuses and isolating switches. Nowadays, Donggao Electric already has these necessary conditions, and this is a new opportunity to expand its development and market.

Undercover overseas for two years to establish a foundation

In 2006, Zhejiang Donggao Electric Co., Ltd. underwent a restructuring and establishment after being baptized by the market economy, and made drop out fuses and isolating switches the core areas of enterprise development. After the establishment of the enterprise, Chen Yi promptly conducted research and analysis on the industrial market, and targeted overseas markets based on the national policy background at that time, forming a meticulous marketing system with foreign trade as the main focus and domestic trade as a supplement.

At that time, the country had preferential tax refund policies for export-oriented enterprises, which was a great opportunity for the newly established Donggao Electric. "Chen Yi recalled that in the past two years, combined with Donggao Electric's excellent characteristics of adopting IEC international standards, the company's products have successfully opened up markets in countries such as the United States, Brazil, and the United Kingdom, reflecting Donggao Electric's advantages in international competition.

During the two years of dealing with overseas markets, Donggao Electric has always adhered to the business philosophy of keeping up with international giants such as ABB. Whether in terms of corporate culture, product system, service concept, etc., it has borrowed from the excellent behavior of these international giants, and established a strong corporate foundation for the developing Donggao Electric.

Chen Yi pointed out that at that time, international giants such as ABB were role models for Zhejiang Donggao Electric to learn from. It was precisely because of the quality and advantages of these enterprises that Zhejiang Donggao Electric increasingly pursued the spirit and motivation of learning. Chen Yi believes that Zhejiang Donggao is a developing Chinese brand, and only by continuously absorbing domestic and foreign development experience, deepening research and exploration, and refining business models that are in line with its own development characteristics, can Zhejiang Donggao's strong vitality be directly reflected.

From lurking in overseas markets, Zhejiang Donggao has always maintained a spirit of learning and never giving up, gaining widespread attention and recognition from overseas customers.

Move to the high-end position in the Chinese market

As the 2008 financial crisis swept through the Chinese market, the Chinese government introduced a series of preferential policies to stimulate domestic demand. At a time when Zhejiang Donggao, which was seeking to expand its development, sensed this important business opportunity, Chen Yi decisively reversed its marketing strategy, causing Zhejiang Donggao to quickly transform from the past focus on foreign trade with domestic trade as a supplement to the current focus on domestic trade with foreign trade as a supplement.

In the process of transformation, Zhejiang Donggao, with the advantage of participating in the international market for many years, positioned the dual industries of drop out fuses and isolation switches as high-end quality. The enterprise invested a lot of manpower, material resources, and financial resources to complete the magnificent transformation of all products in these two industries from the original maintenance type to the current maintenance free type.

Only when the product technology reaches the level of domestic and international standards, is it a manifestation of a company's positioning as high-end, "Chen Yi said. Zhejiang Donggao has transformed and upgraded all its products to maintenance free models in pursuit of high-end, and has also provided excellent services with a shelf life of up to 20 years to consumers. The introduction of this measure also ensures the fundamental interests of consumers.

In the transition to the Chinese market, Zhejiang Donggao innovatively produces high-end industrial products by using better materials for all raw materials. Among them, all iron accessories are hot-dip galvanized with 80VM or more (exceeding international standards by more than 20%), and all stainless steel materials are made of excellent 304 standards. Secondly, the Zhejiang Donggao Technology team upgraded all products to maintenance free products in accordance with national and IEC standards, and provided a 100% exchange marketing policy.

Since 2008, Zhejiang Donggao has relied on advanced development thinking, and its many product technologies have surpassed giants such as ABB. The independently developed products of the enterprise have been well operated in many domestic power supporting projects such as Handong Electric Power, Yanggu Power Supply, Shilin Electric Power, and Suizhou Power Supply, and have received widespread praise from users. (Tang Huihui from Caihua Society)